This is the development half of the plan: what we learned from Puppr, how the app can be tailored to the way you train, and what it takes to build and maintain it. This proposal covers the product and build side, and Amanda's course strategy and content work can run alongside it.
Watch the full lesson, or jump to a clip.
Puppr is the right reference. It is polished, proven, and already shows what puppy owners are willing to use. The opportunity is that Peace Love Dogs has something it does not: real trainers, a real facility, and a $3M business to plug people into.
Puppr sells an app subscription. You have the chance to turn the app into a national front door for the $3M business you already run.
A puppy owner in Ohio buys the course, hits a wall at week three, and messages a trainer. That moment is where Puppr stops and Peace Love Dogs keeps going: a virtual session, a board-and-train path, a fly-to-Texas intensive, or the next right offer. The app feeds the business you already run.
A first-time owner downloads the app and starts the puppy course. No trip to Texas needed to become a customer.
When they get stuck or overwhelmed, they can message in. The system also catches the owners who quietly stall and nudges them back.
Virtual session, board-and-train, in-person intensive, or product purchase. The high-ticket revenue you already earn can now be fed nationally.
Puppr charges about $100 a year. So the app alone is a volume game, and the in-person upsell is the multiplier. These are illustrative paths, anchored to that real price point. The final model should be sized during discovery against your audience, offers, and conversion data.
Illustrative models anchored to Puppr's published annual price. Your exact pricing, offer ladder, and conversion assumptions should be confirmed during discovery before anyone commits to final projections.
The features that make Puppr sticky, rebuilt around your method, your brand, and a real trainer on the other end of the chat.
A fitness coach for the dog. Stage-aware nudges for potty training, crate training, practice sessions, and daily habits, so owners know exactly what to do next.
Full lesson up top. Clips below for quick reference.
Record once, deliver two ways. Full lessons for owners who want the "why," and quick clips for the moment they are on the kitchen floor trying to solve the problem.
Puppr's best feature, and your most natural one. Real answers from real trainers, plus a bridge to your virtual sessions and in-person services.
Owners see how far they have come, which keeps them motivated and consistent.
Your trusted gear, recommended in context. A second revenue line that supports the training journey.
A small, useful tool that keeps the phone in hand during the actual training session.
Photo challenges, wins, and community moments once the core product is working and loved.
Someone stops three lessons in. The GHL automation sees it the moment it happens.
An on-brand message checks in: "Is the pup okay? Are you stuck? Here is the clip you need, or message a trainer."
If they are drowning, that is the moment to offer a session, an intensive, or a more hands-on path. Help now, upsell naturally.
Completion drives results, reviews, referrals, and confidence. The retention engine becomes the growth engine.
Puppr is a native app, so the instinct is to start there. We can absolutely take Peace Love Dogs to the App Store and Google Play. The smarter sequence is to launch the first working version as a mobile-first PWA: branded, installable, connected to GHL, and usable from a phone.
The PWA is not a placeholder. It is the first live app version customers can use from their phones. Once the product, content, and user journey are proven, we move into native release with a clearer scope and far less guesswork.
Payments, memberships, course hosting, emails, automations, segmentation, and owner follow-up. You already run GHL, so you own the customer journey and avoid adding another unnecessary platform.
A branded Peace Love Dogs app experience installable from the browser, with lessons, clips, reminders, progress, clicker, product picks, and trainer chat. This is the first customer-usable app version. Owners can access it from their phones before the native App Store release.
Once the PWA is live, tested, and ready, we package the app for iOS and Android, prepare the App Store and Google Play assets, handle testing, submission, review, and native launch. Native release remains fully open as Phase 3 once the product is ready for the app stores.
The pre-research on the build side. This is where we turn the Puppr study into a concrete product spec and de-risk everything that follows.
We build the first working app experience as a mobile-first PWA: branded, installable, connected to GHL, and usable from a phone. This is the version customers can start using before the native App Store release. The PWA is not a placeholder. It is the first live, customer-usable version of the app. This is not a runaway meter: most builds are expected to land within this 3 to 5 month window, with 5 months treated as the outer limit rather than the expectation, and you will have a working app experience on your phone during Phase 2, before the native App Store release.
Once the PWA is live, tested, and the first user journey is working, we package the app for iOS and Android, prepare the App Store and Google Play assets, handle testing, submission, review, and native launch. This phase is not required to validate the product, but it is the clean path into the app stores once the app is ready.
After launch, the project moves into maintenance, support, and growth. The exact monthly support level is reviewed as the app develops, based on user volume, support needs, content publishing pace, and the feature roadmap. The product is never finished, and "new training every month" becomes one of your strongest selling points. The $1,500 per month includes maintenance, automations, support, and publishing approved monthly content into the app. Heavy video editing, production, and raw footage breakdown are scoped separately or handled through Amanda's content track.
This covers the product and build portion. The course curriculum, content coaching, and audience work can run on Amanda's track alongside these phases.
Phase 1 is low-risk and high-clarity. It turns the Puppr study into a build-ready spec, so when Katie's content lands, we can move fast. From there, Phase 2 builds the first customer-usable app experience as a mobile-first PWA, with the App Store path open as Phase 3. Let's build the thing.
A full custom app for an entire real estate brokerage, one of the messiest operations there is. A training app has a much cleaner product architecture.
We studied the actual product you pointed at, priced against its real model, and tailored every feature to where Peace Love Dogs can be stronger.
Your GHL account, your code, your audience. We earn the long-term relationship by being useful, not by holding your keys.